“White Noise”

Lately, I’ve been getting rid of the ‘white noise’ in my life. And it’s actually been a huge sigh of relief.

Here are some examples of “white noise” in my life:

1. Twitterers who are constantly self promoting. I simply ‘unfollow’. If I want to see what they have to say, I just look up their Tweetstream. And I’m sure there are people who think I Tweet like that. Feel free to unfollow if you do. I’m not out to annoy anyone, but hey, I know some of my Tweets about football, for example, get a little overwhelming.

2. Facebook fan pages who pummel you with self promoting information. Instead of ‘unfanning’ I just use the ‘hide button’ so I don’t need to see their updates. If the information is useful, I’ll take updates from them all day long. But if it’s all about ‘them’ or their event, color me absent from their update stream.

3. People who participate in Mafia Wars, Farmville, CafeWorld, etc. Now, don’t get me wrong; I like these people. But their updates are annoying. So just hit the ‘hide’ button and you can continue to follow their regular updates, but you can hide all the ‘application’ updates. Simple as that.

4. ENewsletters to which I never subscribed. You people know who you are. These tend to popup often after the Multifamily Brainstorming Sessions. You took my email (and my guess is that you took several others) out of the attendee directory and decided it was okay to send me your stuff. Guess what? It’s not. Unless I’ve given you permission, you’re in violation of the CAN-SPAM act.

5. Industry event cocktail parties: I’ve discovered that sometimes I’d just rather head out for drinks and dinner with a few close friends. Where is it written that you have to go to those things? Nowhere. Feel comfortable ditching things like that if you want. And if you want to go, good for you!

Here’s my point: cocktail parties, electronic communication and more can be wonderful and really annoying (sometimes at the same time). If there are things that are starting to get to you, ditch ‘em. Take my word for it; you’ll feel better when you reduce the clutter in your inbox, your Tweetdeck, your schedule and more.

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